Double Down On You ~ Christine McIver
What if the very thing you’re hiding – the failure you’re ashamed of, the risk you regret – is the exact key to your next big win?
That’s what I explored in this week’s episode of Inspired Choices for Business Growth with my guest Anthony Russo, and let me tell you, it was a fantastic conversation. Anthony is a professional emcee, keynote speaker, and creator of the Double Down movement – but more importantly, he’s someone who knows how to turn mess into momentum.
“Doubling down,” he says, “is when you get knocked down – and before you get back up, you take stock of what got you there.” That reflection, that pause, that honest assessment, ends up being so empowering. Because when you get back in the game with clarity and confidence, you don’t just repeat history – you rewrite it.
We talked about how powerful it is to own your story, not just tell it like a script, but actually own it. Feel the words. Believe them. Anthony teaches that when you do that, people don’t just hear you – they trust you. And in business? That trust is currency.
So many people think their story has been “done before.” But your story, with your voice, your lived experience, your energy, has never been told before. And that’s what makes it valuable. That’s what draws the right people to you.
One of the biggest takeaways from this conversation is that the voice you’ve been holding back is actually your superpower. It’s not about being the most polished speaker in the room – it’s about showing up, being real, and creating connection.
So if you’ve been waiting for permission to speak up, show up, and stand tall in who you are – this is it. Let’s double down on ourselves. Let’s tell the truth of who we are – and watch what opens up.
If you’re ready to double down on your story, your voice, and your next bold move in business — let’s talk. Book a free coaching call with me here.
Christine McIver, Business Optimization Expert