Niche and Pitch with Co-Host Alyssa Light
Rioha is so excited to have the Amazing and Talented Alyssa Light Co-Host her show for the month of November! Rioha was listening to Alyssa on another show and realized that the way Alyssa creates marketing resonated with her like no one else she has come in contact with and chose to share her with her audience.
Utilizing The Shine System, Alyssa will coach Rioha and support her to generate increased revenue by capitalizing on her ‘it factor’. Each week they will focus on a topic. This first week they will be talking about finding your niche and creating your pitch. How much can participating in these shows grow your life and business?
Alyssa is known as The Profitable Innovator – a business coach and consultant that produces quantifiable results. Last year, she helped a client reach a 5 year target in just 8 months. Her 6-step system takes businesses from where they are now to generating sustainable results. Alyssa’s background as an entrepreneur started at just 11 years old, when she glued fur to rocks and sold them at her school Christmas fair. She made $200 by marketing them as ‘pet rocks’. At 14 Alyssa started making beaded jewellery; at 17 she won a government award to start a small business; and while at Georgian College in the Goldsmithing program, she made the 20th Anniversary gifts for Blue Rodeo. Alyssa had a small jewellery business for about 10 years before choosing to pursue something bigger.
Alyssa started speaking and training teams four years ago, with an invitation from a local organization. After two years of ‘following the breadcrumbs’, she developed her coaching and consulting business and has clients across Canada. Her 6-step system is The Shine System, and has been used to support start-ups as well as a multi 7-figure company. Systems and structures are the keys to business success, and The Shine System brilliantly creates both. It’s all about innovative marketing and generating real dollars.